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Client
Brighter Beginnings
The challenge
Launching a brand-new children's coaching business
What I delivered
Strategy, branding, website, copywriting, Canva toolkit and merchandise
Working relationship
End-to-end brand creation from concept to launch
The strategy
We began by defining the structure of the business and how its two distinct services could work together under one cohesive brand. The strategy created space for each service to stand confidently on its own, while guiding the overall brand direction, messaging, website structure and visual identity.
Morning Mindset Club
Breakfast club with a positive start to the day
Confidence Coaching
One-to-one and group confidence coaching
The brand identity
A warm, uplifting visual identity was created to reflect growth, confidence and new beginnings. This included logo design with multiple variations, a bespoke colour palette, typography, icons and graphic elements, all brought together in a comprehensive style guide for consistency across every touch point.
The website
Designed and built in Wix, the website is clear, friendly and easy to navigate. It introduces the business, explains each service and makes it simple for parents and schools to find the information they need.
Alongside the design, I implemented on-page SEO best practices and optimised the website's structure and content to provide a strong foundation for search visibility.
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Strategic page structure and user journey
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Website copywriting
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SEO-ready website structure and optimisation
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Mobile-responsive design
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Photography selection
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Contact and enquiry forms
The toolkit and merchandise
A complete Canva brand kit with editable templates empowers the client to create consistent content with ease. Branded merchandise, including the glass tumbler, water bottle and notebook, brings the brand to life beyond the screen.
The outcome
Brighter Beginnings launched with a strong, cohesive brand with the tools to grow. The business now has a clear identity, a professional online presence and everything needed to connect with families and schools with confidence.
Helping children grow in confidence, resilience and emotional wellbeing.
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