Client
Chequered Fox
The challenge
Building and evolving a brand as the business grew
What I delivered
Branding, campaigns, website, content marketing and creative design
Working relationship
Ongoing creative and marketing support
The brand
Building a brand that could grow
Chequered Fox was a new business when we first started working together, so the project began with developing the initial logo concepts and website, before the visual identity continued to evolve as the business grew.
Over several years, I refined and strengthened the visual identity, creating new supporting graphics, campaign assets and marketing materials while maintaining consistency across every customer touchpoint.
The brand grew to span print, digital, exhibitions, seasonal campaigns and social media, creating a recognisable identity that supported the business as it developed.
Campaigns
Campaigns that brought the brand to life
Beyond developing the brand identity, I planned and created campaigns that kept Chequered Fox visible throughout the year. From seasonal promotions and product launches to exhibition graphics, competitions and lead-generation campaigns, every piece of creative was designed with a clear purpose.
Working across print, email, web and social media, I ensured each campaign felt unmistakably Chequered Fox while supporting marketing objectives, engaging customers and driving enquiries.
Content and marketing
Working as an extension of the marketing team, I created regular content that kept the brand active, informative and engaging.
This included:
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Educational articles and SEO content
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Customer case studies
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Weekly social media content
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Email campaigns
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Promotional copywriting
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Printed sales collateral
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Product launch support
Alongside content creation, I supported wider marketing activity through competitor research, campaign planning, website navigation recommendations and content aligned with changes in education legislation, helping ensure marketing remains relevant to customers throughout the year.
Digital experience
Supporting an evolving digital presence
I designed and built Chequered Fox's original website, establishing the structure and user experience for the growing business.
As the product catalogue expanded significantly, the business transitioned to Shopify to better support ecommerce requirements. Following the move, I continued to contribute to the digital experience by designing new landing pages, proposing improvements to navigation and user journeys, writing website copy and creating SEO-focused content to support both customers and search visibility.
Creative support
Design that supports every part of the business
Over the years I've created a broad range of creative assets including:
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Exhibition graphics
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Printed brochures
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Product guides
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Promotional leaflets
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Pull-up banners
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Social media graphics
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Seasonal branding
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Customer case studies
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Internal sales resources
Across the partnership, this support helped ensure every piece of communication felt unmistakably Chequered Fox, regardless of where customers encountered the brand.
The outcome
Building a brand that evolved with the business
Over several years, my role grew from creating the initial brand identity to supporting marketing across almost every part of the business.
By combining branding, campaigns, content and creative design, I helped establish a consistent, recognisable identity that evolved alongside Chequered Fox as the company expanded.
